Hold the WordPresses…Weston, we have a new logo! I have no clue how I missed this excitement at Select Board and the Celebrate Weston meetings these past weeks (well, considering I didn’t attend them, there’s a clue right there), but apparently, it’s been under construction for quite some time.

How did I learn about it? In the Weston Historical Society Bulletin, people. How is this already history and I am JUST learning about it? Sigh. It’s a great story but you can’t read about it unless you are a Weston Historical Society member and get the print bulletin, or you click on the link on the WHS website which is not actually there yet so just wait then click here randomly to check when it is posted.

I’m going to get in trouble with Pam Fox but I’ll just paraphrase some of it and then call my lawyer. Also, there is a very cool Weston Media Center video on the whole 1712-1713 brouhaha (sorry, cannot find that link but I will) and yes, of course, the Owl has covered the year of foundation controversy as well. Do you people not read? Yeah, glass house right here. Honestly, it’s one of my favorite Owls–I just re-read it, I am hilarious.

The bottom line on the whole 1712/1713 thing is that the die was cast for the original logo when Francis Blake, inventor, estate owner, selectman, etc figured out that 1712 was Julian calendar but Weston, being cutting edge and millions of years late to the use of the Gregorian calendar, and the Mayan and others, should actually have an incorporation date of 1713. So what did he do? Just added a little hyphen and a period (why the period, Francis?) and wishy-washed that whole thing. Okay, to be fair, he did ask some other authorities but then could not commit.

Which brings us to today (well, March, actually but no one told this marketing person about it) and the Town Center Celebration Committee boldly traveling a road of commitment to a single year. 1713, people, we were founded in 1713. Well, by the colonists anyway–let’s not open that can of worms right now. In any case, on an investigative reporter “inquiring minds” email to Anthony Senesi, Assistant to the Town Manager, this is the history of our NEW logo:

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“The Select Board approved the logo in March. The Town Center Celebration Committee drafted it in advance of Celebrate Weston, chaired by Dusty Rhodes. Dusty and her team drafted the logo to correspond with the Weston 300 Celebration logo, with guidance by yours truly [ed: Anthony], and Select Board member Laurie Bent. We were hoping to officially release it when new light pole banners and an over-the-road banner are installed in early May.”

As Anthony says, it is worth noting that this logo does not replace the official Town Seal (the green one). This logo is more for promotional purposes and in unofficial capacities. The logo includes the Weston maroon as well as Town Hall, and a nod to the Town Seal (the border is very similar to the Seal). Also I note they have removed any reference to Watertown and to Farmers, who are right now uniting to march on the Capitol…Town Hall as pictured in the new logo.

Fine, I like it, marketing team. I would have put in a tree or two but no one asked.

Celebrate Weston!